This book uses your unique creative power to generate new ideas, inspiring both you and those around you. Michael Atavar offers you twenty-four techniques for generating successful ideas. Across three sections, he gives you a practical toolkit that you can apply to your own creativity, group dynamics or work environment. Using Michael's skill and expertise as a creative consultant, the book is full of original insights and inspirational exercises, offering you an opportunity to re-energise your creative life in surprising ways. You will never be stuck for an idea again. 'If you take one thing away from reading this book, remember that you are creative, you are alive and you are incredible.'